Retarget marketing is a powerful digital advertising strategy that can help you bring back lost visitors and convert them into customers. It involves showing targeted ads to people who have already visited your website, engaged with your brand, or expressed interest in your products or services. By using retargeting, you can remind these users of your brand and encourage them to take action.

Retarget marketing can be an effective way to boost your conversions and ROI. In fact, studies have shown that retargeted ads have a higher click-through rate (CTR) and conversion rate than regular display ads. Here are some tips for implementing a successful retarget marketing campaign:
Define your target audience
Define the target audience is the fundamental step in retargeting. You need to know who you want to retarget, what actions they have taken on your website, and what message you want to convey to them. For example, you can target people who have abandoned their shopping carts, visited specific pages on your website, or engaged with your social media posts.
Create relevant and engaging ads
Once you have defined your target audience, it’s important to create ads that are relevant and engaging. Your ads should match the user’s interests and needs, and provide a clear call-to-action (CTA). Use eye-catching images or videos, and include a compelling headline and message.
Retarget marketing is a powerful digital advertising strategy that can help you bring back lost visitors and convert them into customers. It involves showing targeted ads to people who have already visited your website, engaged with your brand, or expressed interest in your products or services. By using retargeting, you can remind these users of your brand and encourage them to take action.
Retarget marketing can be an effective way to boost your conversions and ROI. In fact, studies have shown that retargeted ads have a higher click-through rate (CTR) and conversion rate than regular display ads. The team at Digital Hashes would like to share some best practice tips for implementing a successful retarget marketing campaign:
Define your target audience
Define the target audience is the fundamental step in retargeting. You need to know who you want to retarget, what actions they have taken on your website, and what message you want to convey to them. For example, you can target people who have abandoned their shopping carts, visited specific pages on your website, or engaged with your social media posts.
Create relevant and engaging ads
Once you have defined your target audience, it’s important to create ads that are relevant and engaging. Your ads should match the user’s interests and needs, and provide a clear call-to-action (CTA). Use eye-catching images or videos, and include a compelling headline and message.

Pick the right times of day
Retargeting platforms typically provide the option to set daily start and end times for campaigns. While it may seem logical to run campaigns during traditional working hours (e.g. 9am to 5pm), assuming this without further consideration could result in unnecessary expenses.
Rather than assuming the optimal campaign hours, utilize your current registration data to identify high-traffic periods throughout the day. It’s possible that the peak time for registrations may be before or after typical working hours.
However, it’s important to note that this strategy is not a “set-it-and-forget-it” approach. It’s crucial to conduct further testing by running additional campaigns during different times of the day to identify other possible high-traffic periods.
Use frequency capping
While retargeting can be effective, you don’t want to annoy your users with too many ads. That’s where frequency capping comes in. This feature allows you to set a limit on the number of times a user sees your ads within a certain timeframe. This ensures that your ads are not too intrusive and don’t become overwhelming.
Test and optimize
Like any other digital marketing strategy, retargeting requires testing and optimization to be effective. Try different ad formats, messages, and CTAs to see what works best for your audience. Monitor your campaign performance regularly, and make adjustments as needed to improve your results.
In conclusion, retarget marketing can be a powerful tool to boost your conversions and ROI. By targeting users who have already engaged with your brand, you can increase the likelihood of them converting into customers. With the right strategy and execution, retargeting can help you maximize the value of your website traffic and grow your business – and that is where the expertise of Digital Hashes come into play: we can help design retargeting campaigns on Facebook, Instagram and Google Ads.