CASE STUDY
Daycare Website Development That Drives Franchise Leads and Admissions
A prominent child care center based in Brampton, Ontario, with additional branches across the province, approached Digital Hashes to modernize their online presence. Their existing Wix-based site lacked the professional polish and strategic capabilities needed to support growing demand, attract new admissions, and promote franchising opportunities. Our daycare website development process helped the client enhance SEO, admissions, and franchise interest by redesigning and developing a scalable WordPress website with improved SEO, enhanced usability, and stronger engagement.
THE OBJECTIVE
To enhance the child care center’s digital footprint by migrating to a WordPress platform, optimizing the site for SEO, increasing user engagement, and driving both franchise applications and child admission inquiries.
THE CHALLENGE
The center’s outdated website and digital presence limited their ability to expand and connect with key audiences. Specific issues included:
- Search Engine Visibility: An unoptimized Wix site that hindered search engine visibility.
- Missing Landing Pages: No dedicated sections for franchise inquiries or job applicants.
- Conversion Focused Content: Minimal conversion-focused content for programs and admissions.
- Social Media Management: Ineffective social media engagement and inconsistent branding.
- Well-structured Website: No centralized system for managing location-specific inquiries.
THE SOLUTION
To address these challenges, we developed and executed a full-spectrum digital strategy, focused on modern web development, content architecture, and social engagement.
Website Redesign and Development
- Designed a responsive, visually appealing WordPress site that aligned with the brand’s identity.
- Collaborated with stakeholders to define site structure, including: Home, Programs, Locations, Franchising Opportunity, Work With Us, and Contact pages.
- Created an intuitive homepage with clear CTAs and navigation to key information.
- Developed keyword-optimized program pages using content adapted from parent handbooks and regulatory guidelines.
- Built location-specific pages featuring fee tables, hours of operation, and waitlist forms integrated with third-party systems.
- Designed a franchising page with persuasive copy, keyword-rich content, and a lead capture form connected to a central CRM.
- Developed a dynamic career application form with upload functionality and multiple input fields to streamline hiring.
- Created separate contact forms for each center location with database integration for easier management and response tracking.
Social Media Engagement
- Designed branded templates for consistent visual identity across platforms.
- Rolled out a structured daily social media calendar targeting parents, caregivers, and educators.
- Focused content on parenting tips, center highlights, staff introductions, and early childhood education themes to boost engagement and community trust.
THE RESULT
Our comprehensive redesign and engagement efforts led to immediate improvements in lead generation, user experience, and brand perception—validating the shift to a more strategic digital foundation.
- Franchising Growth: Over 30 franchise inquiries received organically within two months—without paid advertising—demonstrating strong interest driven by SEO and content quality.
- Increased Admissions: A noticeable surge in waitlist form submissions due to improved visibility and clearer navigation to admissions information.
- Enhanced Online Presence: The brand’s new website positioned the center as a credible, high-quality early education provider.
- Stronger Social Engagement: Increased social media followers, impressions, and interactions across all platforms, deepening parent and community relationships.
FRACHISING GROWTH
+30 inquiries per month
INCREASED ADMISSIONS
Higher waitlist signups
ONLINE REPUTATION
Blog posts, guest posting, GMB reviews
KEY TAKEAWAYS
This project highlights the importance of aligning digital assets with organizational goals. Migrating from Wix to WordPress offered greater flexibility, better SEO performance, and improved user experience. Custom forms, optimized content, and localized pages enhanced conversion potential for both franchisees and prospective parents. The addition of a structured social media strategy helped establish a consistent online voice and build trust within the community. Ultimately, these efforts laid the groundwork for sustainable growth in both reach and reputation.